By J.D. ALT
What decides whether something is undertaken in America is the “market.” The way the market decides what is to be done is by determining whether people are willing to pay to benefit from the undertaking, how many people are willing to pay, how much they are willing to pay, and all this is then compared with the cost of the undertaking. If nobody is willing to pay for the benefit (no customers), the undertaking will not happen. If the number of people willing to pay, multiplied by the amount they are willing to pay, equals a dollar value less than the cost of the undertaking, the undertaking will not happen. If, in fact, that calculated dollar value is not some specified percentage GREATER than the cost of the undertaking (profit), the undertaking will not happen either. If the calculated profit is determined to be adequate, the undertaking will move forward and the cost of doing so will be invested in anticipation of harvesting the profit. These are the basic rules and dynamics of a Market Economy which is—for many good reasons—the chosen, championed, and cherished American economic model.
